Rats the way to do it!

Every so often you see a news story you wish you'd come up with yourself. The best you can do is doff your cap and hopefully use it to inspire your own PR activity.

Congratulations to Preston Borough Council who put one of its officers in a glass box full of litter and ... rats! All this to highlight the problems of litter. It achieved some great local TV coverage and will have had viewers squirming in their thousands as they watched. A great 'I'm a Celebrity Get Me Out of Here' parody.

Buzz Factory clients beware of being strapped up in rat-infested glass boxes very soon!

See the coverage here and here.